The application that we present is part of an ambitious project which we have called "Project Ibn Battuta" designed to improve coexistence.

  • Coexistence is multidirectional.  Two cannot coexist if one of them does not want.
  • The coexistence must be based on mutual respect and this is achievable only through knowledge of "the other"
  • The relational bonds begin to form in the pre-puberty and become entrenched in youth.
  • Globalization has enabled a level of contact between different cultural environments unknown just two decades ago, however, this increase in the level of contact did not have an equally large increase in the level of mutual understanding.
  • Ignorance leads to distrust. There is an old Arab proverb "man is enemy of what he ignores"
  • New technologies are sophisticated tools that have served to establish a new communication paradigm.
  • New generations are born into this paradigm and they are using these tools.

If we want to establish bonds of coexistence based on respect as fruit of knowledge, our target should be "to promote a better understanding of the Muslim world in general and Arabic in particular"



Download App











We concluded that the natural way to achieve our target is to create a competitive game of knowledge about the cultural environment Arab and / or Muslim. The problem is that you cannot release a game of knowledge about something generally unknown. To overcome this difficulty, we have designed a game that includes the most specific information we will ask the players. Again the question is how?

To answer this question we add a new postulate.

One of the best ways to learn is to travel. We start the game showing a video of a trip which contains the information we will ask the players, on this way we come to join both forms of learning, play and travel. In this video will mix animation with real images of important places in Arab and / or Muslim culture, showing both its past as its present, from monumental or historical references to gastronomy.

Let us add a last postulate.

All of us, especially the younger ones, need references which serve as model and guide, someone to identify with.

The video is based on the travels of Ibn Battuta and will be presented and starring by a lively recreation of the famous traveler, the idea is that for players to identify with this character and, of course, with Ibn Battuta.

For ease of this identification we have designed an animated character depicting a teenager Ibn Battuta, with a look topically Arabic, which has more to do with an idealized view next to fiction that with an Arab boy XXI century. This is so for two reasons, the first is that Ibn Battuta was a real person who was born in the thirteenth century and in the few representations which have come down to us, usually appears riding a camel and wearing a turban, the other reason is that those who know almost nothing about Arabs will recognize Ibn Battuta with a glance as Arab.

To achieve our objective we have developed a competitive game of knowledge. It is now necessary reach the largest possible number of players, this is where mobile devices play a key role, and this is therefore we are developing an app based in this game.

















Application Privacy Policy - Last updated

on 28th Februay 2013

MSL Audiovisual & Media S.L. / BäckGalante S.L. (“MSL/BäckGalante”, “We”) respects the privacy rights of its consumers and we are committed to protecting the personal information collected about you. To further this commitment, we have adopted this Mobile Application Privacy Policy (“Privacy Policy”) to help you make an informed decision about whether to use or continue using any of mobile products or services (“App(s)”). This Privacy Policy will inform you about our policies and procedures regarding the collection, use and disclosure of your user information.

By using MSL/BäckGalante Apps, you signify your assent to this Privacy Policy.

This Privacy Policy may be revised periodically and this will be reflected by the “effective date” above. Please revisit this page to stay aware of any changes. Your continued use of the Apps shall constitute your agreement to this Privacy Policy and any future revisions.


The Information MSL/BäckGalante


This Privacy Policy applies only to information submitted and collected by MSL/BäckGalante. The third party online/mobile store from which you purchase and/or install the Apps may also collect and use personal and non-personal information about you. This Privacy Policy does not apply to information that may be collected by such third party application store, and MSL/BäckGalante is therefore not responsible for the information collected by such third party.


User Provided Information

Although you may provide certain personally identifiable information (such as your phone number, password, etc.) when purchasing an App, this information is provided to the online/mobile application store in connection with your purchase and/or registration of the App. The online/mobile application store providers do not share your information with MSL/BäckGalante. MSL/BäckGalante will not receive or retain any of the personally identifiable information you share with such store providers in connection with your use of the App. We do not access or store information that you have saved on your mobile device such as contacts and appointments. Although, at times our Apps may interact with some features on your mobile device, such as your calendar and e-mail applications, all processing occurs on the mobile device itself, and no information is transferred to MSL/BäckGalante.


Anonymous Information

This is information that does not directly or indirectly identify you as an individual user. MSL/BäckGalante and other third parties may passively collect non-personal information from you when you access or use Apps. We may collect:

  • Location information, either provided by you or your mobile device interacting with one of our Apps;
  • Usage, viewing and technical data, including your device identifier or IP address; and
  • Any other information that may be passively collected by third parties (such as ad networks on free-to-play Apps).


The Way MSL/BäckGalante Uses


We may use certain non-personally-identifiable information (such as anonymous user usage data, IP addresses, browser type, clickstream data, cookies, etc.) to improve the quality and design of the Apps and to create new features, promotions, functionality, and services by storing, tracking, and analyzing user preferences and trends.

Third Party Advertisers

Certain MSL/BäckGalante Apps are currently supported by third party ad servers or ad networks that serve advertisements within the MSL/BäckGalante Apps. These third-party ad servers or ad networks use technology to send, directly to your mobile device, the advertisements and links that appear in the MSL/BäckGalante Apps. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.

Because MSL/BäckGalante does not collect any personally identifiable information no personally identifiable information is shared by MSL/BäckGalante with these third-party ad servers or ad networks.

Children’s Privacy

Protecting the privacy of young children is especially important to MSL/BäckGalante. For that reason, MSL/BäckGalante does not knowingly collect or maintain personally identifiable information or non-personally identifiable information from users under 13 years of age. If MSL/BäckGalante learns that personally identifiable information of users under the age of 13 has been collected, MSL/BäckGalante will deactivate the account and/or make the status submissions inaccessible.

When MSL/BäckGalante Discloses


Because MSL/BäckGalante does not collect or receive your personally identifiable information (such as name, phone number or email address), we are therefore unable to share your information with third party companies for their commercial or marketing use.

We may share non-personally-identifiable information (such as anonymous User usage data, mobile device, etc.) with interested third parties to assist them in understanding the usage patterns for certain content, advertisements, promotions and/or functionality on MSL/BäckGalante Apps.

We may receive and release personally identifiable information and/or non-personally-identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws, or respond to a court order, subpoena, or search warrant.

In instances when MSL/BäckGalante is provided with personally identifiable information and/or non-personally-identifiable information, we reserve the right to disclose such information that we believe, in good faith, is appropriate or necessary to enforce our Terms of Service, take precautions against liability, to investigate and defend ourselves against any third party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our Apps, and to protect the rights, property, or personal safety of MSL/BäckGalante, our users or others.


Your Choices

Some MSL/BäckGalante Apps are free-to-play and supported by advertisements. In these instances, you may not opt out of receiving such advertisements. For those MSL/BäckGalante Apps that you pay a fee, there may be specific targeted advertising. Please contact MSL/BäckGalante via email at with any questions or comments about your personal information, your consent, your opt-in or opt-out choices, or this Privacy Policy, in general.


For inquiries regarding our disclosure policy, please write us:

Customer Service Department
Conde de Vilches, 16
Madrid, Spain


MSL/BäckGalante’s Commitment to Data


MSL/BäckGalante uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of our systems. These measures are also designed to protect any user information MSL/BäckGalante may obtain, collect and/or retain as described in this Privacy Policy from unauthorized access, disclosure, use and modification. However, please be aware that, despite our best efforts, no security measures are perfect or impenetrable.


Changes and Updates to this Privacy


This Privacy Policy may be revised periodically and this will be reflected by the “effective date” above. Please revisit this page to stay aware of any changes. Your continued use of the Apps shall constitute your agreement to this Privacy Policy and any future revisions.